No Star Trek IMAX For Me
So last weekend due to a variety of reasons I wasn’t able to see Star Trek in IMAX. One major hurdle was that it was not available in IMAX in BC. Now, Star Trek was #1 at the box office the week before and Monsters vs. Aliens was #8 and yet both IMAX screens in BC had Monsters vs. Aliens. So clearly the IMAX showings of Star Trek were incredibly rare. And yet despite being released on very few screens, Star Trek made $8.5 million from its IMAX screenings, breaking The Dark Knight’s $6.3 million IMAX opening record.
#1 movie, record breaking box office returns on IMAX from very limited engagements, and yet still Cineplex won’t show Star Trek in IMAX in BC.
I have money. I want to give them money in exchange for watching Star Trek in IMAX. Clearly a lot of other people want to give them money also for the same reason. Do they not want my money? Do they not like money or is it that it’s my money and therefore my enjoyment that they want to thwart? The universe seems to have been going in that direction lately, why should Cineplex be any different or any wiser? There’s economic incentive but they have to be able to comprehend it for it to be an effective lure I suppose.
